For Woo Hyang (우향) — a Korean BBQ restaurant located in Busan, South Korea,
where “Woo” means cow and “Hyang” means fragrance —
I designed the logo and storefront signboard illustration.

The client requested a cow illustration to give the brand a warm, approachable personality.
I paired this with expressive hand-drawn typography, while a subtle touch of green was added
to bring a sense of uniqueness and authenticity.

The result is a visual identity that connects the brand’s name with its character,
creating a storefront presence that is both welcoming and memorable.