The Chi is a drama series set on the South Side of Chicago, following the lives and relationships of the people in the community.
I looked through previous seasons graphics to understand the visual language and make sure the final season would feel cohesive with the existing brand while still feeling fresh. landed on a concept built around bold black-and-white footage of Chicago with subtle, refined motion design. The idea was to balance the raw energy of the city with a more elevated visual style that honored the legacy of the series.