For AdWeek New York, I partnered with Manual Labor to design branded activations for Cognitiv, including custom cocktail napkins, snack packaging, stickers, table tents, and supporting copy.

Each piece transformed simple touchpoints into playful, persona-driven experiences — from napkins with witty campaign lines to snack packs featuring bold flavor pairings and stickers that encouraged attendees to express their unique identities.

The result was a cohesive activation suite that blended illustration, typography, and messaging to spark conversation and bring Cognitiv’s campaign theme — “Advanced Performance Powered by Deep Learning” — to life.