I developed the visual system for one of the Hallmark’s show ‘Love on the Amazon’, creating aspirational and nostalgic brand graphics designed to evoke the romance and scale of the Amazon setting. I built a flexible, custom graphic toolkit spanning typography, textures, color palettes, and motion behaviors, optimized for seamless rollout across broadcast, digital, and social platforms. This system supported Hallmark Channel’s January month-long stunt by unifying individual premieres into one cohesive viewing experience—transforming cold Saturday nights into a visually engaging, highly anticipated event.