Discovery Fair Logo

Converted 2D Discovery Fair logos into dynamic 3D animated forms to elevate brand presence, excitement, and student engagement. Developed a cohesive set of 3D assets — including icons, alphabets, and glyphs — optimized for print, web, and motion applications. Built adaptable toolkits that ensured visual consistency across educational campaigns and extended the brand’s storytelling potential through motion.

Alphabet Glyphs

Nature / Green theme

Science theme

Animal / Earth theme

Art theme

CREDIT:
Art Director: Kristen Connell Williams, Heather McKenna
Designer: Stephanie Siegel
Animation: Minha Kim
Project Man
ager: Sarah Walker