Discovery Fair Logo

Converted 2D Discovery Fair logos into dynamic 3D animated forms to elevate brand presence, excitement, and student engagement. Developed a cohesive set of 3D assets — including icons, alphabets, and glyphs — optimized for print, web, and motion applications. Built adaptable toolkits that ensured visual consistency across educational campaigns and extended the brand’s storytelling potential through motion.

Alphabet Glyphs

This project features a versatile collection of 3D letters, icons, and geometric shapes designed for maximum efficiency. I built these assets as a streamlined toolkit, allowing designers to seamlessly combine elements and create custom 3D typography and layouts in a fraction of the time.

Science themed

Earth themed

Math themed

Plant themed

Art themed

CREDIT:
Art Director: Kristen Connell Williams, Heather McKenna
Designer: Stephanie Siegel
Animation: Minha Kim
Project Man
ager: Sarah Walker